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The #SocialforGood Conference is nearly here! We are so excited and really hope to make this a super meaningful and productive 2 days for you! We are sold out! Woot!

If you are only attending Day 2 and NOT with us on Day 1 (everyone else close their eyes 🙂 –

  • On day 1 we will be thinking about how our business changes us for the better and diving into the why behind what you do what you do. We will be  completing a mentoring exercise where you will start to think about what the mission for your business could be (or redefine it). You will be looking at it with a whole new point a view after spending Monday with us. If you aren’t with us on Monday please read the following article and watch this video.
  • Be inspired with “Start with the Why”  TEDx Talk  – Simon Simek
  • We will be handing out the Mission Worksheet on Day 1. Take a look at the Business Plan Mission Worksheet . There will be copies on hand but come as prepared as much as possible. (remember mentors will be around to answer questions)

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Leigh Mitchell
Leigh Mitchell is a recognized leader in diversity, equity, and inclusion, known for founding the Women in Biz Network and Empower Hour for ChangeMakers. Honored by Statistics Canada as a DEI expert, Leigh holds an executive certificate in Marketing Leadership from Carleton University and multiple certifications in ethical leadership, inclusive design, and social-emotional learning. With a passion for advancing equity in business, education, and sport, Leigh’s expertise extends to teaching marketing, PR, and business at York University’s School of Continuing Education. She has collaborated with top-tier brands like Microsoft Canada, TELUS, and TD, and her insights have been featured in CBC News, The Globe and Mail, and the Wall Street Journal. Leigh empowers changemakers and businesses to thrive by embracing inclusive practices and innovative leadership.

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