DW-PhotoHow does your business help entrepreneurs and professional women?

Strategic Objectives represents entrepreneurial businesses and organizations with breakthrough traditional and social media relations that build, maintain and protect brands. PR is a profession dominated by women, with no glass ceiling, and we are proud to train and employ a very talented group of top performers.

What advice would you give to conference attendees?

Don’t be shy! Be sure to meet and greet all the speakers and attendees. Bring business cards and hand them out liberally.

What’s your favourite business tool?Strategic Objectives

The computer, duh, where would we be without email, LinkedIn, Twitter and Facebook ?

What’s Your Favourite Business Book?

There are too many to mention here, but I strongly recommend keeping up with Forbes, Inc, Harvard Business Review and, of course, The New York Times, so you are always in the loop with the latest and greatest in business news. All of them can be found on Twitter.

Describe in one word what keeps you going during stressful times and why?

Optimism is the one word that keeps me going, knowing that all things will pass and that everything, no matter how painful is a life lesson to be conquered.

What do you hope conference attendees will take away from hearing you speak at our conference?

I hope Women in Biz Conference attendees will gather strength, courage and determination to fight the good fight and carry on with passion, dedication and zeal.

About Deborah

Deborah Weinstein is co-founder, partner and president of Toronto-based PR agency, Strategic Objectives, Canada’s most award-winning PR agency. The firm delivers smart ideas and better solutions to many of the world’s leading brands, and is IABC/Toronto PR Agency of the Year 2012, 2011 and 2009. Named to the PR News Top 10 CSR Agency A-List, Strategic Objectives is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations. The agency employs more than 40 top public relations professionals, in addition to associates across Canada and PR partner firms around the world.

Master communicator, marketer and entrepreneur, Deborah, who received the Queen’s Golden and Diamond Jubilee Medals for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC, Global and CTV Networks. Today she leads her team and clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales. Deborah, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social marketing for brands.

Deborah is hyper-active on Twitter @debweinstein, and please check out @SO_pr and www.strategicobjectives.com for more info on the agency.