How does your business help entrepreneurs and professional women?
It helps them get clear about their brand so they can be the only solution for their ideal client.
What advice would you give to conference attendees?
Be true to yourself and offer your best stuff. Authentic branding is the only way to attract the right type of clients. Those that love working with you while you make money doing what you love.
What’s your favourite business tool?
I love the all-in-one online solutions that help me manage my email marketing, ecommerce and CRM. Services like Office AutoPilot (which unfortunately doesn’t allow for Canadian tax variations) or Premium Web Cart (which I’m just starting to use now.) Integration is painful, so do your homework before fully committing.
What’s Your Favourite Business Book?
Anything by Seth Godin, The Whole Brain by Daniel Pink.
Describe in one word what keeps you going during stressful times and why?
My higher vision for my business. My purpose to help other entrepreneurs make their brand challenges sooo much easier. Healing the challenge of authenticity for all beings that want to make a difference.
What do you hope conference attendees will take away from hearing you speak at our conference?
That there are simple things that they can do to elevate their customers’ brand experience.
About Janet
Janet has been building brands for over 25 years as a Creative Director in some of Toronto’s top advertising agencies. She led the Canadian launch of the Dove – Campaign for Real Beauty, and many other award-winning programs for Coca-Cola, Mattel, Becel, Nestlé, Heineken and more.
She now brings this branding expertise to business leaders who are looking for ways to stand out from their competition. She developed the GET REAL Branding system to help entrepreneurs and small business owners to identify the unique values that attract and retain their ideal clients.
She taught Advertising and Graphic Design at Centennial College and is a professional member of the Canadian Association of Professional Speakers. Janet is the Chief Creative Muse at Innovation Network Inc., a training and consulting network that is dedicated to supporting businesses in leading innovation for their competitive edge.
