Date: Tuesday, November 22, 2011
Location: Brazen Head, 165 East Liberty Street, Toronto
Price: Members: $24 Non Members: $30 (No refunds/exchanges; tickets are transferable)
What’s Included: 1 glass of wine/mixed drink, appetizers and a gift bag
For a small business, PR is an incredible cost-effective way to create some buzz and get the word out there. But where do you start? The traditional route with a press release issued via the newswires or do you cold call a writer you really like and think would be interested in what you have to offer?
This workshop answers these questions and will speak to the necessary steps to developing savvy and strategic public relations campaigns for small businesses.
Alison from Impressions PR will cover areas such as:
- The difference between PR and advertising
- The art of the pitch – developing a winning angle
- The basics of writing a press release
- Examples of successful campaigns
- Presentation tips
About the presenter:
Alison Burke is the owner of Impressions Public Relations, a Toronto-based boutique PR firm specializing in lifestyle, family, health and not-for-profit public relations. Her team works with some of Canada’s most dedicated entrepreneurial moms and helps businesses connect with moms via traditional media outlets and social media communities. Alison is committed to providing personal client (and media) care and has secured coverage for clients in every major Canadian market and several U.S. markets. Alison came to public relations with a journalism and not-for-profit marketing background.