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Biography

Julie is the mother of six and a co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose! Mabel’s Labels has grown from basement start-up into an award winning, celebrity endorsed and international phenomenon. As company spokeswoman, Julie is well-known amongst North American mom entrepreneurs and her dynamic personality has led to numerous speaking engagements, from university business classes to TV appearances, including Canada AM, Breakfast Television, The Marilyn Denis Show, Metro Morning, CH Morning Live, Better TV, The Mom Show, Fox 5 San Diego and WGN’s Midday. She is a syndicated blogger for The Huffington Post, modernmom.com, PTPA Media, Yummy Mummy Club, and her company’s Mabelhood blog. Her writing has also appeared in Chicken Soup For the Soul – Power Moms and numerous websites. Mabel’s Labels has been featured everywhere from The View to Forbes.com, and was listed on Inc.com’s 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. Follow Julie on Twitter @juliecole.

How does your business help entrepreneurs and professional women?

In the 11 years since starting Mabel’s Labels, I have learned a lot. I can speak to facing challenges with a growing business, how to deal with business partners, how to remain innovative, know your market, and connect with customers. I look forward to sharing my tips around being an effective spokesperson and how to leverage your personal brand to help your professional brand.

What are you passionate about in your business and what steps are you taking to make it profitable?

I’m most passionate about our community of loyal customers, parents, bloggers and the online space. I firmly believe that customers want to feel connected to the brands they support. Our growth and profitability are proof that through amazing customer service and community, you create brand ambassadors, which translates into profit.

What do you hope conference attendees will take away from hearing you speak at our conference?

I will give tips about how to create a great personal brand as a spokesperson, and how you can use this to elevate your business. I will talk through simple strategies and give some material for attendees to take away that will help them become a stronger personal brand and spokesperson.

What is your favourite business tool

I would say social media is my favourite business tool. It allows us to connect and interact with our customers, create community and it’s a heck of a lot of fun! To be able to respond to customers in real time and engage with them feels great while also helping the bottom line.

What is your favourite business book?

Good to Great! Anything by Seth Godin

Connect on Twitter @juliecole and at http://www.mabelslabels.com

About the Passion to Profit Conference

Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. April 28, 2014 at the Hyatt Regency King Street Hotel – Toronto, ON. 7:30 a.m. – 7:00 p.m. $150 registration fee for non-members and includes 1 year membership.