Biography
Raj Thandhi is the founder of Pink Chai Media a full service social media firm specializing in fashion, food, and lifestyle products. She is also the blogger behind the popular South Asian lifestyle blog Pink Chai Living. With over ten years of experience in Public Relations, and four years in social media, Raj knows how to create a buzz for a brand using social media, online pr, and digital marketing.
How does your business help entrepreneurs and professional women?
I have used social media to grow my blog and business over the last three years and feel other women would benefit from the practical tips and tools I can share. Most of the women entrepreneurs I know are very heart-centric, that is what makes social media the perfect place for women to promote & grow their biz, and this is a message I’d like to share.
What are you passionate about in your business and what steps are you taking to make it profitable?
I’m most passionate about the conversations and communities we are creating through social media. Often we work with small to medium sized businesses that have smaller budgets than large corporations, but social media gives them the same platform to compete on – that’s exciting! To make my business profitable, I’ve been working with a consultant that has encouraged me to raise my rates and ask for what I’m worth, and I’ve been delegating to grow my business and capacity to accept more work.
What do you hope conference attendees will take away from hearing you speak at our conference?
2-3 practical ideas that they can apply to increasing their social influence instantly. Social media doesn’t have to be complicated, there are simple things you can do every day to use it to grow your business.
What is your favourite business tool
My favourite business tool is Hootsuite, without it I would be lost! I manage multiple accounts through it and schedule key messages that can’t be missed.
What is your favourite business book?
So many to choose from! I’m such a bookworm and go through 1-2 books a week, but some of my top choices are; The Monk Who Sold His Ferrari by Robin Sharma, Lean In by Sheryl Sandberg, and Strengthsfinder 2.0 by Tom Rath
Connect on Twitter @pinkchi and at http://www.pinkchailiving.com/ and on facebook
Hear Raj Thandhi at the Passion to Profit Conference in Vancouver
About the Passion to Profit Conference
Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. October 20 , 2014 – Vancouver, BC.
