IronKids Essentials Deborah Lowther
1. Tell us about your business.

Life Science Nutritionals was started by my husband in 2005 and by 2007 he had his first bottles of IronKids Gummy Vitamins on store shelves. In 2010 I discovered twitter and my role as Social Media Co-ordinator for LSN began! I love updating our websites, connecting with customers, bloggers and amazing entrepreneurs.  In 2011 our first bottles of Adult Essentials Gummy vitamins were unveiled and we are now making families healthier through vitamins and providing articles about eating betterand staying active.Iron Kids and Adult Essentials


2. Other than being an entrepreneur, who are you? Tell us about yourself. 

I am a mom of 3 daughters, my most important role by far.  I have always been at home with them, while working part time during naps or at night on my computer. I worked for municipal government for 15 years until discovering twitter in 2010, realizing IronKids needed to be a part of social media and the rest is history!  I also run, I bike, I swim, I teach my kids how to ski, to run, to swim, to bike and love nothing more than spending active time together as a family.

3. What motivated you to go into business for yourself?

It has been a dream of my husbands to create products that will make a difference and allow him to give back.  His company puts people first and he has been able to create all natural vitamins that are good for kids and adults and with their success has been able to donate vitamins to Haiti, Peru and Africa.  Fulfilling both his goals!

4. How do you overcome challenges and obstacles in your business?

His mantra is “there are no problems, only solutions.”  He believes in pushing forward and keeping his vision in sight while also keeping family a priority!

5. What are your greatest strengths as an entrepreneur?

Running a successful company and still being home for dinner and not missing kids soccer practice!

6. What are you most passionate about in your business?

In my role as Social Media Co-ordinator, I am most passionate about spreading our message of raising healthy families.   Giving inspiration and tips for getting active as a family and helping them make healthier food choices.  Raising healthy kids is very important to me and if we as a company can help other families, then we have success.

7. What is one piece of helpful advice you would give to other entrepreneurs?

Follow your dreams but keep your priorities in check.

Follow Deb on Twitter.