If you are a business owner I am going to assume you have a website. Did you know that the most visited section is your “About Page”?
The About Page
The content on this page should be interesting, causing an instant 8 seconds of love so that the viewer continues on the journey of loving you enough to buy.
What Should be Included?
Start with an easy overview of what services or products are providing and why we should care. Hit pain points or tap into those feelings of not wanting to miss out. Do you have a cool factor? Heartfelt factor? What is your hook? Brainstorm on some pretty index cards. Post them on your whiteboard.
This is my favourite part. Bring some personality to the page! Here are some out of the box ideas for you to consider including:
- What makes you unique
- A childhood moment or dream
- What you love most about your job
- Struggles in school
- Accomplishments in school
- Your first job
- Your worst job
- Your first car
- A trip that changed your life
- Special talents or funny fact
- Your bucket list
- Who you look up to
- Special accomplishment
- A mistake or setback
- Rags to riches story
- Unusual item in your purse or desk
- Embarrassing aha moment
- Your pet story
- If you have a unique living or working situation (ie: you travel the world 6 months of the year or live on a boat)
- Guilty pleasure
- Your values
- Your mission
You get the picture. The format could be in the form of a Q/A or written into a funny story. Have fun with it.Show your personality because your potential customer should be drawn to you. Don't be boring.Click To Tweet