Google and Facebook change their algorithms It used to be the kiss of death was having Flash on your web site. Now the new bad is not having a mobile friendly web site. Start resizing those pictures and ensure your pages load fast our Google will make you pay!  If that wasn’t enough Facebook changes its newsfeed. Will your Group and Fan Page suffer? It seems it might.Here is the article I read in today’s Toronto Star: 

Facebook announced a change to its newsfeed that aims to surface more content from your actual friends, moving such posts higher in the feed as opposed to items from other publishers, groups or promoted sources. The company also relaxed a rule that limits the number of posts from a single source. And due to negative user feedback, posts about what your friends like or comment on will appear lower in your newsfeed.

The blog post explaining the changes says they were made to surface more content that is relevant to its users. Facebook’s algorithm reportedly filters about 1,500 posts a day per individual down to about 300 that actually appear on a person’s feed. The company says that whether you’ll notice the changes depends on “composition of your audience and your posting activity.”

As for Google, the company changed its algorithm by favouring more mobile-friendly sites on mobile search.

“Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling,” the company said in a post about the changes.

That means Google’s mobile search will favour sites that dynamically resize to fit whatever screen they are being viewed on, and that feature large text and easy-to-click links. Google gave advance notice of the changes in February, saying one reason for the move was because 60 per cent of the company’s search requests come from mobile users, and the company wanted to optimize the experience.

Google says the change affects mobile search only, and applies to all languages and to individual pages, as opposed to entire sites.