Content courtesy of LEVO
Barbie has a new look and we are all about it. Yes, she has been President, an executive, a dentist, an astronaut, a lifeguard and countless other occupations but this one may be our favorite. On Tuesday, Mattel announced Barbie’s new career: robotics engineer.
This is really so much more than a doll. As part of the release of the doll, which comes in four different skin tones, Mattel will also offer seven free Barbie-themed coding experiences through Tynker, an online platform that provides coding classes to children. The company has also Black Girls Code robotics workshops and is collaborating with information science professor and coder Casey Fiesler, Ph.D., to release Code Camp for Barbie and Friends, an e-book available on Amazon that will introduce the concepts of coding.
“We wanted to shine a light on this underrepresented career and field for women,” Lisa McKnight, Barbie’s general manager and senior vice president, told Glamour. “Only 24 percent of STEM jobs are held by women, and we felt that Barbie, with the platform that we have, was the perfect opportunity to do more in this space.”
The “Career of the Year” Barbie is now available online for $13.99. Her accessories include safety goggles, a laptop computer, a small humanoid robot and, of course, ambition and drive.