Biz Planning 101 – How to Avoid Failing in Business

Women in Biz Network launches Fall Speaker Series with a hands on tutorial with Mom Central Consulting and Mom Inc.


Toronto, Ontario: There is truth is the adage, “no one plans to fail, they fail to plan.” And while we have heard the saying over and over again, let’s face it; the words “business plan” generally evoke feelings of dread and frustration, coupled with anxiety and worry. We put it off, until it is too late.

You can imagine the scenario – you go to the bank looking for financing; as you sit down for your meeting they ask for your business plan. Your plan? What plan? Feelings of shame and dread replace the excitement for the future.

There is an alternative to being unprepared, cowering in a corner unsure how to proceed. It is to have to have a well thought-out and detailed business plan. Think of it as a road map to potential accomplishments. A guide to help avoid becoming one of the 50% of businesses that fail within the first three years.

The Women in Business Network understands the intimidation brought on by the “business planning process” and has taken matters into their own hands. On September 21st, they are offering a hands-on, interactive workshop that will explain the art and science of successful business planning. Entrepreneurs from across the GTA will learn and work together; creating plans that help guide their businesses.

Lead by Cora Brady and Kathryn Easter from Mom Central Consulting and Amy Ballon and Danielle Botterell from Mom Inc. and Admiral Road Designs, this evening will see women business owners learn about what is required. They will not be simply sitting and listening; rather they will be creating and working on a real, functioning document. Business coaches will also be on hand to assist throughout the workshop.

“In this seminar, we’ll be creating a business plan from scratch,” explains Danielle Botterell.  “It will be a collaborative process to give attendees the chance to see business-plan development in action. Beyond learning the basics of creating a plan and providing a context for attendees to think about their own plans, we hope that we can demystify the process and show how easy it can be.”

This seminar is timely as worries of the economy continue to grow while simultaneously we are seeing women-owned businesses become the fastest-growing segment of the business sector in Canada. It will draw upon personal experiences and achievements and is sure to inspire attendees to go home, sit down and start writing.

At the workshop attendees will learn:

·        The basics of business plans

·        What to include in your business plan

·        What elements should be updated each year

·        How to set realistic goals for your business

“We liken it to going on a large and expensive holiday with no agenda, budget
or reservations!” explains Botterell. “In business, if you don’t have a solid plan for where you want to go odds are good you’ll never get there!”

The Event at A Glance

The Ins and Outs of Creating your Business Plan. Real People, Real Plans, Real Results.


When:           Wednesday, September 21, 2011, 7-10 pm

Where:          Brazen Head, Liberty Village, Toronto 165 East Liberty Street Toronto, ON M6K 3K4

Cost:               $24 Non Member: $30

Who:              Women In Business Network

To register:


Mom Central Consulting Canada

Mom Central Consulting Canada is dedicated to helping brands and companies connect with Moms.  MCC specializes in working with Mom Bloggers & Influencers as well as Mom moderation in social media platforms.  With a Blogger network of over 450 Mom Bloggers and a Mom Testing Panel of over 30,000 Moms, MCC can execute word of mouth marketing campaigns targeting Moms like no one else.  Offices in Boston, NYC and Toronto.

Admiral Road Designs/Mom Inc

Admiral Road Designs ( makes award-winning personalized fleece blankets for kids of all ages.  Babies and kids love the blankets for their cozy feel and compelling designs, while moms love them for their ease
of care. In business since 2002, Admiral Road has made and delivered thousands of blankets to every corner of the world.  Our fans are celebrities, busy parents, baby boutique owners and most importantly, the little ones who snuggle up with their Admiral Road blankets.

After nearly a decade of juggling business and family, Admiral Road owners Amy Ballon and Danielle Botterell decided to put their thoughts on paper. Their book about mompreneurship, Mom Inc – How to Raise Your Family and Your Business without Losing Your Mind or Your Shirt was released by HarperCollins and in February 2011.



For More Information Contact:

Leigh Mitchell  

Women in Biz Network