We are so thrilled to have Danielle LaPorte headline both our Go For It Conference and Urban Retreat this April. As you might know, each of our speakers will bring some sexy skills and techniques to the conference table that you won’t want to miss. If you are interested in learning more about the topics and speakers head over here now.

One of the most important things I have learned since starting my business is to show respect to members and the WIBN community,  because as the old adage goes – what comes around – goes around. Giving people what they want in a true, authentic and helpful way pays off. I work hard to make sure that our conference provides innovative ideas and tons of “aha moments”. Most importantly I want to inspire people to well…. just go for it.

DSC_0158c2Here is some killer advice from our lovely key note speaker & urban retreat guest star Danielle LaPorte on:

  • innovation,

  • being inspiring

  • and darn right entertaining to win them over.


In Danielle’s words:

To innovate, you need to lighten your load. Constantly.

Which brings me to my work credo. (It’s up for global adoption. Go ahead. Take it.)

MY WORK (+ SOCIAL MEDIA) CREDO – in order of priority – is:

1. Be USEFUL. If your stuff is not 100% about utility, practicality, or wisdom*, then…
2. Be INSPIRING. If you’re not flush with inspiration, passion, motivation, then at least…

And if you can’t at least be amusing then keep to yourself. Otherwise, you’re wasting people’s time. And when you waste people’s time – you’re not only a delusional wanker, you’re disrespectful. Once you disrespect your audience, they’ll walk.

(**Wisdom is information / experience translated into something that is useful + inspiring.)

(You can stop reading here if you got your fill. I understand, the average visitor stays 2.4 minutes on a blog. But if you want to know about some creative/business refining I’m doing, read on.)


My intention to be useful drives my personal innovation. So, there are going to be a few changes ‘round here – subtle perhaps, but meaningful. I’m announcing this because I think it’s … useful.

As any on-line writer or seller-of-stuff will tell you, “TRAFFIC” is one of the horniest words in the Internet lexicon. Some of us “bloggers” (I put it in quotes because I loath the term) are driven by the numbers. That means amassing more-more-more visitors, users, uniques, followers, “Friends” – idealistically for influence, practically, for cash. Nothing wrong with either motivation, nothing at all. I myself am uh, highly motivated.

Making wisdom products is my living. More traffic = sell more stuff. I’d love to tip 100,000 readers so that when I release my next book (this year! in digital AND print!) a very big bunch of those readers will buy my stuff. And then I can pay my kid’s tuition, help a few friends out, and wear French linen all summer long.

Do I want to be innovative (read: true to my artistic integrity, and reeeally happy) or do I want to make lotsa coinage? Of course, the answer is both, darling. As if I’m not going to have my cake and eat it – with a scoop of Vanilla. On a chaise. In French linen. With enough cake to share with the neighborhood.

READ MORE On Danielle’s Site Now


About the WIBN Go for It Urban Retreat & Conference
& To Register for the Early Bird Special Click here.