1. Has a strong, balanced image with no little extras that clutter its look;
  2. Is distinctive and bold in design, making it easy to see at a glance;
  3. Has graphic imagery that looks appropriate for your business;
  4. Works well with your company name;
  5. Is done in an easy to read font;
  6. Communicates your business clearly; and
  7. Looks good in black and white, as well as in color.
  8. Reduces well in size
  9. Tag lines with logos should be as simple and short as possible