In business you know the power of strength in a brand – it means respect in your industry, a relationship with your customer base, instant brand recognition, and can lead to increased sales. In your personal life do you know the power of your own strength?

I am not talking about being emotionally strong or never showing personal weakness, I mean good old fashion muscle strong. The strength you get from resistance exercises and actually lifting a weight that challenges you.


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Being strong in business starts at the gym or on your yoga mat with light hand weights or a resistance band.

Resistance strength training uses your own body weight, bands or light weights in 2-3 sets of 8-10 repetitions to push your muscles to fatigue. As they repair themselves, they grow and you start to see definition as you gain strength.

Strength training has been shown to relieve stress, increase energy level, stronger heart and prevent disease. By strengthening the muscles around your bones you increase bone density and decreases risk of osteoporosis and studies show that muscle continues to burn calories even while you are at a resting state.

Business Benefits of Strength Training

There are business benefits to strength training too – they may not be obvious at first, but I promise once you start seeing results and feeling stronger, both you and your business will be pumped.

Time to think – in between reps you have time to think without interruptions and can plan your day or put together the next great proposal.

Clear your mind – strength training pushes your muscles to their limits, gets your heart rate going, and clears those cobwebs so you can think clearly without distractions.

Confidence – it is between you and those weights. Doing one more lift, one more press, adding one more pound – it is you and your strength. You feel strong, even as the repetitions make you weak. That strength carries into your day as you face new clients or difficult decisions.

Power – Strength is power. Personal power. Personal power is Business Power!

Getting Started

Strength training needs to be done with proper technique so you get maximum benefit to the time you are spending and to avoid injury. Talk to your doctor before starting any new workout, and then sign up at a gym or fitness studio for at least 1 or 2 personal training sessions to learn what exercises are right for you to reach your goals.

Focus on major muscle groups such as squats and lunges for legs, triceps extensions and bicep curls for arms, chest presses and shoulders lifts.

Then it is up to you to schedule that meeting with yourself and your weights or resistance bands at least 2-3 times a week. You will see and feel strong powerful results within 6 weeks and, I hope, be inspired to make strength training an important part of your business and personal goals.


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