With Twitter engagement becoming increasing more difficult to maintain, the question that is on many a tweeter’s mind is: “When is the best time to tweet? “
Well, we have the answer to that question! After reading an excellent research study on Buffer – a fantastic app that gives suggested tweets (cool stuff like quotes, and content related to your niche and tells you when the best time to tweet is)
Best Time to Tweet for Clicks, Worldwide: 6:00 to 7:00 a.m.
(excluding outliers with abnormally volatile average click counts)
- Los Angeles, San Francisco, etc. (Pacific Time): 10:00 p.m.
- Denver (Mountain Time): 7:00 p.m.
- Chicago (Central Time): 2:00 a.m.
- New York, Boston, Atlanta, Miami, etc. (Eastern Time): 2:00 p.m.
- Madrid, Rome, Paris, Berlin, etc. (Central European): 5:00 p.m.
- Cape Town, Cairo, Istanbul, etc. (Eastern European): 5:00 a.m.
- Sydney (Australian Eastern): 1:00 p.m.
- Hong Kong (Hong Kong Time): 5:00 a.m.
- Shanghai, Taipei, etc. (China Time): 7:00 a.m.
- Tokyo (Japan Time): 8:00 a.m.
The best times for retweets and favorites on your tweets
Adding together two of the most common engagement metrics, we found some interesting trends for maximizing the retweets and favorites on your tweets, especially for those with a U.S. audience.
Looking at 1.1 million tweets from U.S. Buffer users from January through March 2015, here were some of the notable takeaways we found:
- Tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average
- The highest number of retweets and favorites occurs between 8:00 p.m. and 11:00 p.m., peaking between 9:00 and 10:00 p.m.
- The lowest retweet-favorite engagement happens at 3:00 a.m.
(Interesting to note, the takeaways from this data compared to the worldwide engagement data differ slightly for a couple reasons: 1) clicks represent a huge portion of overall engagement, and 2) the worldwide vs. US datasets vary.)