Biography
Reva Seth’s professional experience combines senior level communications, strategy and relationship management with issue and sector expertise in the areas of talent recruitment, female leadership, engagement and promotion.
Random House recently released her second nonfiction book The MomShift: Women Share Their Stories of Career Success After Children.
The book debuted in Canada and then spent over a month as Chapters/Indigo bestseller. The paperback version will be released across North America in spring of 2015.
The research for the The MomShift spanned five years and involved working with organizations that included Dentons, Deloitte, Edelman, KPMG, Ryerson University, Scotia Bank and Unilever as well as interviewing over 500 women from a broad range of professional backgrounds who all achieved greater career success after having children.
Reva is a regular media commentator, speaker and contributor to a range of national print, radio and broadcast channels.
She has written for or been featured in The Globe & Mail, The Atlantic, Canadian Business, Fast Company, The Ottawa Citizen, The Calgary Herald, The National Post, Today’s Parent, Canadian Family, Policy Options as well as Canada a.m., ABC’s 20/20, Global, CBS Sunday Morning, The Steven & Chris Show, Breakfast Television and numerous local and national radio shows.
Reva began her career as a lawyer on Bay Street. She then spent over a decade in corporate and strategic communications working between the UK and Canada. Her mix of clients includes FTSE 100 companies, global and national non-profits, universities as well as high profile individuals.
Reva attended the University of British Columbia (international relations), the University of Western Ontario (LLB) and Osgoode Hall (LLM). She sits on the board of the Trudeau Center for Peace & Conflict Studies, the University of Toronto and is the mother of three boys under 7.
How does your business help entrepreneurs and professional women?
When I decided to write the MomShift – I did something unexpected for authors – I went out and got corporate sponsorship to support my research. My sponsors provided both financial support and as well, assisted in my research – they included: Deloitte, Dentons, Edelman, KPMG, Ryerson University, Scotia Bank and Unilever.
Random House (the publishers of my second book) were fairly amazed at these results and this approach.
The lesson – be creative when it comes to financing your projects and find ways to package your work so it fits with existing corporate or funding models – and then be ready to pitch and pitch and then pitch again!
What are you passionate about in your business and what steps are you taking to make it profitable?
Right now, I am passionate about finding a way to take the brand, platform and incredible community that I have built around The MomShift over the past five years and turn into a profitable venture – beyond just the book.
At the moment, I am studying various models to get ideas on what this could look like!
If you have an idea – drop me a note!
What do you hope conference attendees will take away from hearing you speak at our conference?
I hope that they will take away some practical tactics and tools to overcoming some of the most common fears of both failure and success that hold women back from achieving what they really want.
What is your favourite business tool
Really its my favorite pen, a pad of paper and a Red Bull – this is how all my ideas from books to business have come together!
What is your favourite business book?
Not a conventional business book perhaps, but The 4 Hour Work Week by Tim Ferris very much shaped my belief that how work looks is ever expanding and the most fufifilled and successful people are those that define how they want it to look for themselves at each of life.
Connect on Twitter @RevaSeth and at http://www.themomshift.com/
About the Passion to Profit Conference
Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. April 28, 2014 at the Hyatt Regency King Street Hotel – Toronto, ON. 7:30 a.m. – 7:00 p.m. $150 registration fee for non-members and includes 1 year membership.
