Biography
Brian Webb, marketing manager at Sage North America, is well known for developing fun, cool and creative integrated social and marketing campaigns to drive demand. From social media to content strategy, integrated marketing campaigns to lead nurture programs, there’s nothing Brian can’t do.
Since joining Sage in 2009, Brian has been a key player in leading corporate marketing strategies. His in-depth knowledge of the Canadian marketplace, social media, integrated marketing and small business has allowed him to develop creative and robust programs with measurable results.
As a core member of the corporate marketing team, Brian brings his passion and creative energy to develop new programs and social initiatives to engage prospects through original social content, build strong relationships with social influencers, deliver hands-on learning sessions for events and conferences, and work with corporate partners on dynamic campaigns.
Prior to joining Sage, Brian spent 10 years working in the sport tourism and amateur sport sectors. Brian’s previous roles included managing integrated marketing programs, and website and brand management.
How can your experience or business help fellow conference attendees?
Sage understands one size doesn’t fit all—not every business owner defines success the same way, and there’s a right solution for every business. Whether start-up, small, or medium-sized, we adapt to their every need, at every turn of their business development. Whether they’ve been in business for 20 minutes or 20 years. Get started today: www.Sage.com
What are you passionate about in your business and what steps are you taking to make it profitable?
Integrated marketing programs, social media, social influencers, and strategic alliance partner programs
What is your favourite business tool?
Marketing automation tool, Eloqua, because it provides the capability to develop dynamic, persona specific campaigns, to serve up timely and relevant information, based on individual digital body language.
Spout Social for social media management in a team environment, because it allows conversation management amoungst team members, in-depth analysis of social engagement, tracking and engagement history with individuals, and robust content scheduling and targeting capabilities across multiple social media channels.
What is your favourite business book?
Connect on Twitter @SageNorthAmerica and at www.Sage.com and on facebook
Brian Webb is attending the Passion to Profit Conference in Vancouver
About the Passion to Profit Conference
Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. October 20 , 2014 – Vancouver, BC.
