Karina Eva is a sincere, hardworking, enthusiastic mom of two, pouring her heart, mind and soul into her young family and her business. She is a Zumba lover and a social media enthusiast.

Karina is a young professional, entrepreneur and avid learner with an Administration/ Information Technology bachelor degree. Adjusting, sincere, friendly, hardworking, ambitious and enthusiastic about taking up new challenges in life.

She is the founder of Amando Natural Stone where she collaborates with construction professionals: designers, architects, Landscape designers, Developers and Masons to create Distinctive Living Space, renovations and custom homes new construction that will be cherish for many generations to come, showcasing to the Canadian and worldwide marketplace what Mexico has to offer when it comes to quality architectural and handcrafted ornamental natural stone work. In Amando Natural Stone, Karina found a way to leverage her bilingual skills, computers skills and relationships, and to express her tremendous gratitude for her two homes, Mexico and Canada.

Today, she is part of the BOD Canadian Construction Women communications committee and most recently collaborated as Communications Chair for the BC Economic Forum: Women as a Catalyst for Growth by the Web Alliance, an organization representing over 10,000 women in business in BC, Canada.

Karina also blogs at Not Written in Stone with Karina Eva where she has the opportunity to share construction news; tips, ideas, trends and advice from professionals in the interior/landscape design and architecture industry. She also shares the why and how of the work Amando Natural Stone does.

How can your experience or business help fellow conference attendees?

I believe we can all learn and get ideas from others in a daily basis so I hope that sharing my journey as an entrepreneur will help someone realize that If you’re trying to achieve a goal and ultimately and mission, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a a barrier or a problem, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.

What are you passionate about in your business and what steps are you taking to make it profitable?

I am passionate about the opportunity to collaborate with other professionals and produce a result that will have long-lasting outcome, with the possibility to utilize what Mexico has to offer and bring it to BC, Canada and the world, I also have the chance to express my tremendous gratitude for my two homes, Mexico and Canada, I am always excited of what’s next, I see many opportunities for growth in different directions, it enthusiasts me to stretch and grow in ways I never imagined at the beginning of my journey as an entrepreneur.

I have done my best to surround myself with possible mentors, brainstorm among other entrepreneurs and people who believe in my commitment and of course acquire the human and financial resources to develop my ideas.

What do you hope to take away from the conference?

As an entrepreneur, being passionate about what one does is one of the most important elements for success but it’s not advisable to count on passion alone. In order to sustain a business for the long term, one needs to have the other components needed for business success, such as a willingness to work hard and strategies to market products or services. Networking and relationship building are another integral elements to success, I am looking forward to obtain practical advice from the speakers and attendees in these topics and take action on what I will learn asap to take my business to the next level.

What is your favourite business tool?

Difficult to pick just one, here are a few:

Evernote: Notes, note clipping and Document sharing
Dropbox: File sharing and storage
Google: Hangouts Remote connection
Buffer: Social Media automation
Wordpress: Web Design
Linkedin: Customer and Relationship management
Twitter and Hootsuite: News, research and Online networking
Pocket: Bookmarking

What is your favourite business book?

How to Win Friends & Influence People by Dale Carnegie
All Marketers are Lairs (story tellers) by Seth Godin
Never eat alone by Keith Ferrazzi

Connect on Twitter @KaRiNa_EvA and at http://amandonaturalstone.ca and on facebook

Karina Eva is attending the Passion to Profit Conference in Vancouver

About the Passion to Profit Conference

Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. October 20 , 2014 – Vancouver, BC.