You may recognize Sharon Vinderine, or the name of her company (on Rachael Ray!) – if not, you will absolutely recognize the coveted PTPA Seal of Approval on toys, clothing, activities, foods, containers… anything parenting related. This lady knows how to Build A Brand – she has built a widely respected parent endorsed brand (IndigoKids is the first kids retailer in North America to earn the Parent Tested Parent Approved seal of approval), AND she has been on the Rachael Ray show. Very cool!
- Tell us about your business.
PTPA is based on the foundation that consumers care about the opinions of their peers. They make purchasing decisions based on their friends and families experience with a product. What better way to choose award winners? Over 40,000 authentic families across North America voluntarily test products for PTPA and provide their feedback through detailed evaluations. PTPA then scores each product and selects award recipients every two months. PTPA then promotes those winning products to consumers through newsletters, social media outreach, television and radio shows and partnerships with magazines.
- Other than being an entrepreneur, who are you?
I’m the mother of a 5 and 6 year old, a wife to an amazing entrepreneur who inspires me daily and daughter of two entrepreneurs! Clearly my choice to be an entrepreneur was predetermined for me in my genes. I am someone who is passionate about Cancer research and have sat on the Board of Directors for charities for many years.
- What motivated you to go into business for yourself?
I am not so great at having to follow other peoples rules, so becoming an entrepreneur which allowed me to do things my way was a natural choice. I generate ideas by the minute so I love to have the ability to put those ideas into action at my discretion.
- How do you overcome challenges and obstacles in your business?
Every obstacle is an opportunity to challenge yourself. I try and look at challenges as simply things that I need to work with in order to get better at what I do. I have overcome some very difficult work obstacles which I feel have made me into a stronger more confident business woman.
- What are your greatest strengths as an entrepreneur?
I’m not afraid to take risks and am open to critique. Without taking risks, there is no chance you will ever know what you are capable of. There is an incredible feeling of accomplishment knowing you were brave enough to try something new. Even if it didn’t turn into what you expected.
I love criticism from those in my inner circle of trusted people. Granted, I may not always accept it gracefully, but it hits home and teaches me how I could be doing things differently or better. It’s a new perspective that allows me to become a better person.