Setting Up Your Page
Once you’ve logged in to Facebook, scroll to the bottom and click on Advertising. Then click Pages and Create a Page. Select the type of business you own and start filling in all the details. The more info you add, the better your page will be (and remember: Google thinks highly of Facebook in its search engine results).
Enhance Your Page with Apps
You can also enhance your Facebook Page by adding applications to it. Apps add particular functions to your page, such as drawing in your blog’s RSS feed (the Social RSS app is a good example of this) or YouTube videos. They are a great way to further engage visitors to your Page and provide them reason to come back, and there are hundreds of apps designed to help you do business better on Facebook.
Content courtesy of Mashable.