Elaine Slatter, the owner of XL Consulting Group, has over 30 years experience in Corporate Management, Small Business Ownership and Marketing, making her your ideal specialist for small business coaching in areas of business planning, marketing strategy and implementation of marketing programs. Elaine is a graduate of McMaster University in Hamilton, Sheridan College, Oakville, (Canada) and Bournemouth College (UK) with business and marketing as specialties. Elaine has also specialization certificates in entrepreneurship from Case Western University, Cleveland, Ohio and University of Maryland College Park, MD.
After graduating, Elaine has had varied Management experience with different Corporations in the GTA, with the last posting being General Manager of the Canadian Division of a US based Multinational Corporation. In this role, Elaine used business coaching techniques to establish her Canadian management team as a leading group within the Company. In addition, Elaine has been a small business owner of a fast food restaurant and understands the challenges small businesses face.
As part of giving back to the business community, Elaine is also a business and marketing coach mentor for the Futurpreneur Program, an intermediary organization assisting young entrepreneurs.. As a Sage Mentor for Futurpreneur Canada she is often asked to join mentoring forums and critique program materials. She has also been a SheEO advisor, helping four young women entrepreneur startups with business and marketing strategy. Recently Elaine was asked to be an online Community Mentor for the Case Western University course, Beyond Silicon Valley: Entrepreneurship in Transitioning Economies and an advisor to the online educational platform, Coursera.
Elaine also serves on the golf task force for the annual Burlington Chamber of Commerce golf tournament. The task force raises money for local students who want to study business at university and other Chamber initiatives. In addition Elaine works on the Marketing Committee, writing for the Chamber Review magazine and working with other members of the committee on marketing strategies for the Chamber.
