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Lucinda has a background in visual design and communications. She has adapted the skill sets to many areas in the business world. Lucinda worked for many years with Jolly Jumper in several capacities, initially in product design. Followed by a position as a trade show organizer and host. She translated her ability to connect with industry insiders into online connections with the buying customer. Lucinda worked in many aspects of client outreach including a brand-wide packaging update, online product photography, and social media. Lucinda organized a nationwide online campaign to discover the new “Jolly Jumper Baby”; the face of the hallmark product. She brings with her a visually driven social media mindset and a creative way to gain that much needed ‘hype factor’ while staying inside very tight budgetary limits.
Lucinda currently works with Women In Biz Network to facilitate a broader reach to corporate and small business women. She also works with Machine-Motorsports as an online producer of content and website management.