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|Show Bio||The Art of Marketing | Show Map ||
The Art of Marketing Inc. was created in 1999 by Wendy Marlow in response to the growing need for marketing and sales expertise for small businesses.
In the late 90′s, research revealed that people were leaving their corporate jobs (both voluntarily and involuntarily) and starting their own business to enhance their quality of life and/or generate an income. What Wendy noticed was that while people were proficient in their craft, they were not proficient in marketing and sales. Through an ingenious survey, Wendy was able to identify and confirm the 3 biggest obstacles small business owners face: (1) finance (2) marketing and (3) sales. In particular, small business owners identified “getting their name out there” as their most complex of tasks, and often the one ignored. Ask Wendy about her ingenious survey that resulted in a >95% response rate.
Wendy Marlow worked in corporate environments for more than 25 years, 19 of them with a health care company in Mississauga. As the company grew, so did Wendy’s responsibilities and knowledge base. She did everything from buying cars and office furniture to creating incentive travel and bonus/recognition programs. But it was in marketing that she found her passion, drive and the creative expression she loved. In 1999 Wendy left her corporate life behind as she spread her entrepreneurial wings. She has never regretted her decision and is profoundly thankful for her corporate experience.