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Beth CraigPresident BeNovel Inc
Beth Craig started BeNovel Inc. with a drive to help businesses, self-publishers and non-profit organizations succeed through strong marketing strategies and initiatives. The tagline, Marketing That Clicks, speaks to a broader perspective of mapping marketing programs that are truly connected to business objectives. While this may seem obvious, marketing is all too often done without proper connection to sales or with a weak link to overall goals. Marketing clicks when it makes sense on all levels. That may include a knockout social media strategy or incredible website. Above all, it clicks when the brand message comes through, captivating audiences over the long-haul, and when initiatives are coupled with well thought-out sales tools.
Beth brings a vast array of accomplishments to the table from working with corporations such as General Motors of Europe and Scholastic Canada, as well as leadership in a mid-sized B2B company.
At the core of Beth’s marketing-savvy nature is a combination of a creative and analytical thought process that fuel her passion for clever ideas. While she has co-authored two books and is rarely without a pen in-hand or fingers on a keyboard composing content, Beth still considers herself as a strategist and enthusiastic thinker first and foremost.