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|Show Bio||Visit Website ||
I’ve been lucky to work in a variety of interesting sectors and environments over the years, and this has all lead me to today where I feel confident enough to be a competent contract gun for hire.
Have a look at my LinkedIn profile for basic info and endorsements of my work, and don’t hesitate to contact me for more information, or check back here for updates as I continue to enhance this site.
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About Jen: A former student of Women’s Studies at Langara College (among other disciplines), Jen has also spent much time volunteering in Vancouver’s Downtown Eastside at the WISH Drop-in Center, a registered non-profit society operated by women for the exclusive use of female survival sex workers, and for the past 8 holiday seasons and counting, has organized the sponsoring of a Xmas hamper for single mothers and their families. Professionally, Jen’s roots are in arts & entertainment, working since 1998 with Canadian music industry pioneers Paul Mercs, Sam Feldman & Associates and then joining the Organizing Committee of the 2010 Olympic and Paralympic Winter Games in 2008 as part of the Cultural Olympiad team. When the 2010 games (and Olympiad) came and went, she spent much time exploring how to fulfill her life’s work purpose, and realized that helping others in various ways was her place in life. After a brief stint learning about British Columbian entrepreneurs with the team at BCIC, Jen recently joined the team at LIFT Philanthropic Partners – a venture philanthropy firm in downtown Vancouver. Jen loves reading, yoga, golfing, hiking with her dog Dexter and is having fun planning her wedding to her best friend & soulmate Martin, to take place in 2012 in New Orleans!
|Show Bio||BeNovel, Marketing That Clicks ||
Beth Craig started BeNovel Inc. with a drive to help businesses, self-publishers and non-profit organizations succeed through strong marketing strategies and initiatives. The tagline, Marketing That Clicks, speaks to a broader perspective of mapping marketing programs that are truly connected to business objectives. While this may seem obvious, marketing is all too often done without proper connection to sales or with a weak link to overall goals. Marketing clicks when it makes sense on all levels. That may include a knockout social media strategy or incredible website. Above all, it clicks when the brand message comes through, captivating audiences over the long-haul, and when initiatives are coupled with well thought-out sales tools.
Beth brings a vast array of accomplishments to the table from working with corporations such as General Motors of Europe and Scholastic Canada, as well as leadership in a mid-sized B2B company.
At the core of Beth’s marketing-savvy nature is a combination of a creative and analytical thought process that fuel her passion for clever ideas. While she has co-authored two books and is rarely without a pen in-hand or fingers on a keyboard composing content, Beth still considers herself as a strategist and enthusiastic thinker first and foremost.