Full time
Posted 2 weeks ago


Here at Women in Biz Network, we value employers like Meridian for their commitment to diversity and inclusion. There are many reasons why we love Meridian but here are a few that we just have to mention:

  • Meridian is a flexible employer with virtual work opportunities in many roles
  • Meridian is committed to supporting the growth of girls and women with the Meridian Credit Union Women for STEM Scholarship
  • Meridian has won numerous Employer Awards for leadership, community involvement, and much more
  • Meridian has excellent Co-op and Graduate Programs
  • Meridian empowers their people to think outside the box and bring new ideas forward (that will actually get implemented)
  • Meridian strives to deliver a collaborative work environment that is fun and full of energy, built on a foundation of trust, diversity of thought, and inclusiveness
  • Meridian has a long tradition of contributing to communities where they work and live, which benefits the health of the community for their members and employees
  • Meridian is committed to a healthy and happy work culture with a promise to understand that your life is full of ups and downs, so they will always be here for you and have your back


Meridian recognizes that each and every employee has unique strengths that add value to Meridian and its exceptional member experience.  All employees are invited and encouraged to bring their whole selves to the workplace.  Meridian does this through focused commitment to Diversity, Inclusion, and connecting employees to the importance of volunteerism through our Commitment to Communities program.

Meridian’s workplace is one where differences are welcomed and where integrity, honesty, respect, and openness are all encouraged. A place where everyone has a voice and where everyone is heard.


Meridian OneCap Credit Corp (MOCC) is an equipment and finance company providing a broad range of financial services to businesses throughout Canada.  Our parent, Meridian Credit Union, has over 70 years of banking history and is Ontario’s largest credit union.
MOCC (formerly Roynat Lease Finance) is a provider of asset financing in the form of capital leases.  We are committed to being the best provider of specialized equipment financing services to strategic vendors across Canada.  Our service-oriented culture and exceptional group of professionals serves to provide our strategic partners with value-added service and constructive solutions.
Meridian OneCap Credit Corp provides customized leasing solutions both to help companies sell equipment and to companies that have chosen to lease equipment, rather than buy. For manufacturers and vendors, we enable you to provide your customers with a value-added service that helps your customers acquire equipment efficiently and gives your company a competitive edge. And for the end user, we can help you to preserve working capital in your business, while benefiting now from the use of the equipment.

Our team is known as industry leaders. We’ve earned our reputation through consistent delivery of financing programs with the most efficient transaction process and superior customer service. With the largest direct sales force within the Canadian market, it’s no wonder our customer service is unparalleled.

About this role:

The Regional Sales Director is responsible for the profitable growth and maintenance of the small and mid-ticket vendor equipment financing portfolio in their assigned region.  The incumbent is directly responsible for their regional leasing portfolio and for the sales management of their Account Managers and Sales Representatives.  The incumbent is responsible for achieving the Region’s annual leasing targets.  The incumbent is responsible for the identification of market opportunities and overall marketing strategy of the Region.


What you’ll do:

1. Ensures the profitable growth of leasing portfolio by achieving the region’s annual targets for leasing, through direct transactions and sales management.

  • Develops and maintains referral sources for equipment leasing by supporting the branches and targeted vendors in the region.
  • Initiates and directs market research efforts to maintain current competitive information and identify opportunities for equipment financing in the region.
  • Ensures the development and implementation of products.

2. Hires, manages and motivates the Account Managers and Sales Representatives to achieve annual sales objectives.

  • Provides strong leadership to motivate and coach both individual and team performance.
  • Develops Account Managers and Sales Representatives in relation to business objectives through sales and product training.
  • Prepares budgets and maintains control over direct report’s expenses.

3. Acquires profitable, good quality equipment financing and leasing business

  • Plans and directs the sales effort of the Account Managers and Sales Representatives to identify potential leasing customers through both branch referrals and targeted equipment vendors.
  • Represents MOCC to industry associations and other groups of potential customers.
  • Provides training to sales team.
  • Identifies prospects and implements an aggressive calling program.

4. Recommends pricing policies, which reflect the funding strategy

5. Formulates and recommends long-term marketing strategies.

6. Ensures the quality and maintenance of portfolio by properly documenting and registering all transactions in accordance with the credit authorization and insurance requirements.

7. Develops and maintains accurate and timely reports to senior management.

8. Supports National Accounts programs in order to help develop and maintain quality programs.

Responsible for working closely with Meridian Credit Union to develop and maintain quality cross referrals, develop and bring new name opportunities to Commercial Banking Centres, and develop potential vendors from existing Commercial clients


What you can bring to this Role:

Share your credentials, and keep in mind your related experience and knowledge can be just as likely to get our attention. It helps if you have:


Knowledge, Skills and Experience:

  • Bachelor’s Degree or equivalent experience.
  • Minimum 7 years experience in either a captive or third-party lease environment.
  • The incumbent must have 7 to 10 years of experience in sales, credit and supervisory in the equipment finance industry. The incumbent must be confident and display a high level of energy combined with a strong sense of urgency to source and win vendor streams.  Excellent communication skills are required to cement relationships with executives both internally and externally.
  • This position requires a results-oriented equipment finance marketing expert. The individual must focus on the strategic business targets by identifying profitable streams ranging from $2,500 to $3,000,000.  Previous success in marketing and selling equipment finance products is mandatory.  The incumbent must have expert knowledge of the equipment finance industry, the financial theory of lease versus buy and discounted cash flow analysis.
  • The incumbent must be extremely analytical, accurate, and thorough in order to assess and document a large number of transactions.
  • The incumbent must have an expert knowledge of the competition with significant contacts in the industry to keep the Bank abreast of major changes or trends. The incumbent must have an above average reputation in the equipment finance industry for providing superior customer service.
  • The incumbent must possess excellent presentation skills and training skills for CBC’s, vendors, and customers.
  • The incumbent must possess excellent selling skills and inter-personal skills to effectively sell to both customers and Bank personnel.
  • The incumbent must be extremely well organized in order to handle the volume of activity in the Region. Above average computer skills are mandatory.
  • Within broad direction provided by the Regional Vice President, and functioning independently, the incumbent prepares and recommends strategies and plans to acquire profitable business. The incumbent recommends to the Regional Vice President the annual vendor targets for the Account Managers and Sales Representatives.
  • This role will require travel across Western Canada.


What’s in it for you?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!

We provide you with the tools and technology needed to delight your clients!

Did you know our leadership team has worked in the Canadian finance industry for a combined 120 years?

Dress for your day! Be comfortable when you can!

This is not your typical “corporate” job. We work hard and we have fun!

We offer a competitive total rewards package that includes base salary, a performance bonus, vacation, personal & sick days, personal development funding, paternity/maternity leave top-ups and much more.


Come and Be the Difference in our Growth!


Meridian OneCap is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian OneCap.

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NOTE: To be considered for this role you must apply using the above “Apply Now” link. We accept resumes to keep on file but applicants considering this role must apply through Meridian Career Site using their official application process.

Job Features

Job Category

Benefits, Flexible

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