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8 brand building tips + Mastermind May 25

Did you know? This month our mastermind will be focusing on tips to build your brand and amplify your reach and voice! 

 

Source: Entrepreneur Magazine 

1. Be visible and accessible.

You can’t hide in your office behind your computer and expect to build a personal brand. You need to get out and make yourself visible and accessible. Attend industry conferences, even if it’s just to network and socialize. Make your social media profiles open to the public and allow incoming messages. Hold live video Q&A sessions on social media and interact with your followers. The more visible and accessible you make yourself, the stronger your personal brand.

Related: 5 Steps to Build Your Personal Brand

2. Show the real you on social media.

Don’t use social media as a 100 percent marketing channel. It’s fine to throw an offer out there or promote your company occasionally, but focus on showing the real you. If you come across as a robot or unauthentic you will push people away. Consumers love to see the other side — what you do on the weekends, where you eat, what your hobbies and interests are, etc. This makes you appear more human, which attracts more people to you.

3. Understand your industry inside and out.

Your business is only as good as the people running it, yourself included. It’s important that you understand your industry inside and out — common sense. But, this also means staying up to date on latest trends, breaking news and your competition. When you do this, it helps to position yourself as a thought leader in your industry, elevating your personal brand to a higher level.

Related: 10 Unconventional Ways to Build Your Personal Brand

4. Practice 2-way networking.

A lot of people network the wrong way. They focus on their own needs and personal benefit, completely ignoring those needs and wants of the other person. Focus on 2-way beneficial networking, making sure to give the other person an opportunity to benefit from the relationship as well. This approach will help you secure more connections and opportunities, which will all contribute to strengthening your personal brand.

5. Maintain a detailed database of contacts.

As your personal brand grows, so will your list of contacts. It’s important that you keep a detailed list of all your contacts. Who the person is, where you connected, potential opportunities and how you can help them are all things to keep track of. While it can be a great resource to search when you need something, it can also be referenced when you have an opportunity. Your relationships will become much stronger and beneficial when you approach a contact with an opportunity that helps them without asking for anything in return.

Related: 22 Statistics That Prove the Value of Personal Branding

6. Become a trusted source of breaking news and relevant information.

You know your personal brand is strong when you become a source of information. Strive to be the person media outlets and journalists contact when they need expert advice or information on a popular topic or breaking news. Start by sharing news and information that you feel is useful on social media and send it to your email list. This can also help to build your following, which leads to people viewing you as a trusted authority in your industry. Ultimately, this will attract more people to you.

7. Develop a strong value proposition.

Every major company has a value proposition and you should too. What makes you, as a person, attractive to potential customers or clients? What is it that makes you special? What should someone work with you? Once you have this established, make sure your audience knows what it is.

Related: How to Build a Personal Brand That Elevates Your Company

8. Give back.

Aside from feeling good and giving you personal satisfaction, giving back can help you build your personal brand. Whether it’s donating money to a charity or volunteering your time to a cause that’s important to you, this type of deed can benefit your personal brand. You can highlight your charitable deeds on your website and even issue press releases to attract positive attention. People remember selfless acts.

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3 ways to rescue your business

Each month I have the privilege of writing for the Microsoft Modern Biz Blog.  There is a lot of support and information for business owners starting businesses but not as much for those looking to stay in business after your initial growth and buzz may have fizzled out. How do you stay competitive in a busy, ever expanding market… especially when you might be burning out as your business is slowing down? Here is some advice on how you can recue your business.


Do you need to rescue your small business? This post explores one of the big reasons small businesses fail and then offers three proven ways to turn things around.

Starting a business is exciting and wildly satisfying, but running it? Maybe not so much. The honeymoon phase of entrepreneurship is short and sweet. We cling to lingering memories of when the possibilities seemed endless. But staying in love is tough, especially when you struggle to make ends meet. Running a business can challenge you in ways you had not imagined…

Slow or no growth?

You need to make more sales—fast. A common way of dealing with a slowing business? Try new ideas, praying, and hoping that this one solution will save our skins. We tell ourselves that if just one of these beautiful ideas sticks, then the business will make it. But generally, no one marketing tactic, like distributing a postcard or a putting up a new sign, can save a business. And because they demand your time and (much-needed) money, too many of these ideas can spread you thin and make you lose focus.

Stop second-guessing yourself

After the energy of the launch wears off, even the most passionate and prepared entrepreneurs can find themselves in unknown territory. Forced to work in a variety of areas within their business, we learn new skills on the job. That takes time. And a person can only work so many 80 hour weeks. When we ask for help, we get plenty of advice. Friends and family will tell us what we should do. But somehow, we wind up getting mixed messages that only erodes our confidence.

Keep moving forward!

To survive in business requires an openness to risk, comfort with vulnerability, and great determination. Entrepreneurs require self-belief, flexibility, and tenacity to move through difficult times. First and foremost, never give up!

“Giving up is the only sure way to fail.” – Gena Showalter

Then implement time-honoured business strategies that work:

1. Find a mentor

70 percent of small businesses that receive mentoring survive for five years or more—mentoring doubles the rate of survival for business when compared to non-mentored entrepreneurs.

2. Focus on sales

Focus your talents on sales and business development. Outsource items that consume time and don’t generate revenue. Tip: Look carefully at what tasks could be cut completely. Hire only those that outperform you in time, skill, and energy.

KEEP READING ON THE MODERN BIZ BLOG

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How to Rock Rituals (and why we need them!)

 

And greetings from Córdoba, Argentina! Where I’m coming to you live from the rooftop of my new co-working space, and in front of El Paseo del Pastor, and the beautiful cathedral behind called Capuchinos. Yes, that is actually the name of the cathedral. And another fun fact for you, did you know that Córdoba is nicknamed the city of the bells, as there are between 30 and 40 different churches and cathedrals in this city alone? Pretty neat.

So, it is now month five of our Remote Year journey – pretty crazy to believe how quickly the time is going by. And some of the conversations this month have been centered around the idea of home, missing home, and how we can feel at home regardless of where we are in the world.

So that is what I want to talk about today, and more specifically, for those who may be at home, the importance of having some rituals in your day-to-day life.
Now I bet you have daily or weekly rituals, even if you didn’t necessarily realize it.

And I’m going to talk about three ways, three ideas, of how they can help you on a daily basis.

  1. Rituals can add a bit of structure and stability to your life.

    Whether it’s a morning ritual, perhaps you like doing some yoga stretches or your morning exercise. Maybe you’re someone who enjoys a cup of coffee while reading the newspaper, or filling in the crossword. Or maybe you’re someone who likes journaling or setting some affirmations for your day. Perhaps you’re someone who has nightly rituals like watching the news, or flossing while doing some lunges. Or maybe you want to reach out to someone to say goodnight. Maybe you have some weekly rituals, like going to your fave grocery store every Friday afternoon, to set yourself up for the weekend. Or maybe going for a walk in your local park on Saturday or Sunday morning. Whatever it is, having some of those rituals can add some structure, some stability, some regime and routine. So you feel in control, even if life can get messy or you’re in a different environment.

  1. Rituals can aid in our decision-making. 

    What do I mean? We are inundated with choices and having to make decisions every day. Barry Schwartz talks about this idea called the Paradox of Choice, and it’s a real phenomenon! Sometimes when we have so many choices and opportunities around us, we don’t know what to choose and it keeps us stagnant! But having certain rituals can help. Whether it’s having that favourite brand of tea that you always drink, or your local grocery store, or having a place you like to get your hair or your nails done. Having some of these things in place can take away from having to make so many trivial decisions on a regular basis. And, can leave some more bandwidth for those more important ones.

  1. Rituals can give us a sense of security, or a sense of home regardless of where we may be.

    I’ve had a few conversations with Remotes here in the group, and one of the first things many of them do when we arrive in a new place is to scope out where their local coffee shop is going to be, where they’re going to do their exercise – be it a local park or a gym – and what they’re going to do in order to have some of their rituals from home. Be it their morning juice, or snacks that they like, whatever it is that reminds them of home. Some of them may also make sure they light candles or burn incense. Having smells or music from home can make you feel like you’re at home and you’re secure wherever you may be.

So there are three ideas of how rituals can aid in your day-to-day life. Now I want to hear from you! What rituals do you have and how do they help you on a regular basis? Share your ideas in the comments below. And if there’s someone in your life who could benefit from this video please share it with them!

 

About Carol Schulte

International speaker, trainer and certified coach, Carol is on a mission to empower people to live BIG lives (how many folks can say they’ve lived in an Ashram, shaved their head, or bungee jumped naked?!?) no matter what life throws at them. She holds a BFA in Theatre Performance and an MA in Communication, and believes your voice and story have the power to inspire action and instigate change.

Carol is the creator of the initiative ‘Women Living BIG’, for women who want to learn big, play big, and give big. She is committed to helping you get out of your comfort zone to discover what living BIG means to you.

She has led workshops internationally, and has lived, worked and/or volunteered in Thailand, India, Peru, Australia, New Zealand, US, Germany and the UK, and brings a unique and global perspective to all she does. Passionate about many things, Carol is also a volunteer bereavement facilitator, marathon runner, and yoga instructor.