Janet has built brands for over 25 years as a Creative Director in some of Toronto’s top advertising agencies. She launched the Dove Campaign for Real Beauty, and other award-winning programs for Coca-Cola, Mattel, Nestlé, Heineken and many more.
She now brings this expertise to small and medium sized businesses who want to make it big in business. Her down-to-earth approach helps to increase their value proposition so they can attract more of their ideal clients. And make more money doing what they love.
She’s a strategic thinker, graphic designer and writer, and the author of the forth-coming book: Authentic Branding – Market with Meaning to Make More Money.
How does your business help entrepreneurs and professional women?
As a Registered Graphic Designer and Brand Strategy Expert, I can help business owners increase their value so they can charge more for their services. Branding is your business! Brand the are professionally designed and have a clear articulation of their value attract more of the right type of clients who are ready to pay.
What are you passionate about in your business and what steps are you taking to make it profitable?
I love design!! I add more value than your typical graphic designer and charge more because I can translate that design into dollars for my clients.
What do you hope conference attendees will take away from hearing you speak at our conference?
Investing in an integrated, strategic brand will have more meaning to your clients. Resulting in higher client attraction and retention, and higher revenues for you.
What is your favourite business tool
Adobe Creative Suite. I’m a designer and can’t live without InDesign, Photoshop, Illustrator, etc. It’s what I do.
I just discovered Nimble.com for tracking sales leads and managing relationship. It’s a simple and reasonably priced tool that integrates with all the social media platforms, as well as your email. You can track activity and see a person’s latest posts are all in one place. Assign tasks for follow up and tracking deals. Very cool.
What is your favourite business book?
My latest is Grow – How Ideals Power Growth and Profit at the World’s Greatest Companies
because it sites research that confirms that Marketing with Meaning can grow your business brand’s bottom line.
Connect on Twitter @janetrouss and at http://www.getrealbranding.com
About the Passion to Profit Conference
Passion to Profit is an affordable opportunity for Canadian entrepreneurs to grow their networks and find the support and training they need. April 28, 2014 at the Hyatt Regency King Street Hotel – Toronto, ON. 7:30 a.m. – 7:00 p.m. $150 registration fee for non-members and includes 1 year membership.