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Self Love Self-Care Friday

Event Description

Self-Love Self-Care Friday – Tapping into our Feminine Energy

Connect with heart-centered women in Toronto!
Join us this month for a juicy session about:

Awaken Your Inner Goddess by Lesley Edwards
Creating a Gourmet Sex-Life by Beth Ostrander

(This event is opened to women only. If you have an infant child under 12 months, they are welcome to come with you just as long as they are not disrupting the session.)

Early-bird: $20 per ticket (ends May 21st)
After early-bird: $30 per ticket
Bring a friend and save $5 each: $25 per ticket
$40 cash at the door

#SelfCare #SelfLove #IncreaseSelfWorth #IncreaseNetWorth

Event Details

When: May 26th, 2017

Time: 9:30 am – 2:30 pm

Location: OM Toronto
55 Spring Garden Avenue
Toronto, Ontario, M2N 3G1

How can people register?

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8 brand building tips + Mastermind May 25

Did you know? This month our mastermind will be focusing on tips to build your brand and amplify your reach and voice! 


Source: Entrepreneur Magazine 

1. Be visible and accessible.

You can’t hide in your office behind your computer and expect to build a personal brand. You need to get out and make yourself visible and accessible. Attend industry conferences, even if it’s just to network and socialize. Make your social media profiles open to the public and allow incoming messages. Hold live video Q&A sessions on social media and interact with your followers. The more visible and accessible you make yourself, the stronger your personal brand.

Related: 5 Steps to Build Your Personal Brand

2. Show the real you on social media.

Don’t use social media as a 100 percent marketing channel. It’s fine to throw an offer out there or promote your company occasionally, but focus on showing the real you. If you come across as a robot or unauthentic you will push people away. Consumers love to see the other side — what you do on the weekends, where you eat, what your hobbies and interests are, etc. This makes you appear more human, which attracts more people to you.

3. Understand your industry inside and out.

Your business is only as good as the people running it, yourself included. It’s important that you understand your industry inside and out — common sense. But, this also means staying up to date on latest trends, breaking news and your competition. When you do this, it helps to position yourself as a thought leader in your industry, elevating your personal brand to a higher level.

Related: 10 Unconventional Ways to Build Your Personal Brand

4. Practice 2-way networking.

A lot of people network the wrong way. They focus on their own needs and personal benefit, completely ignoring those needs and wants of the other person. Focus on 2-way beneficial networking, making sure to give the other person an opportunity to benefit from the relationship as well. This approach will help you secure more connections and opportunities, which will all contribute to strengthening your personal brand.

5. Maintain a detailed database of contacts.

As your personal brand grows, so will your list of contacts. It’s important that you keep a detailed list of all your contacts. Who the person is, where you connected, potential opportunities and how you can help them are all things to keep track of. While it can be a great resource to search when you need something, it can also be referenced when you have an opportunity. Your relationships will become much stronger and beneficial when you approach a contact with an opportunity that helps them without asking for anything in return.

Related: 22 Statistics That Prove the Value of Personal Branding

6. Become a trusted source of breaking news and relevant information.

You know your personal brand is strong when you become a source of information. Strive to be the person media outlets and journalists contact when they need expert advice or information on a popular topic or breaking news. Start by sharing news and information that you feel is useful on social media and send it to your email list. This can also help to build your following, which leads to people viewing you as a trusted authority in your industry. Ultimately, this will attract more people to you.

7. Develop a strong value proposition.

Every major company has a value proposition and you should too. What makes you, as a person, attractive to potential customers or clients? What is it that makes you special? What should someone work with you? Once you have this established, make sure your audience knows what it is.

Related: How to Build a Personal Brand That Elevates Your Company

8. Give back.

Aside from feeling good and giving you personal satisfaction, giving back can help you build your personal brand. Whether it’s donating money to a charity or volunteering your time to a cause that’s important to you, this type of deed can benefit your personal brand. You can highlight your charitable deeds on your website and even issue press releases to attract positive attention. People remember selfless acts.

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3 ways to rescue your business

Each month I have the privilege of writing for the Microsoft Modern Biz Blog.  There is a lot of support and information for business owners starting businesses but not as much for those looking to stay in business after your initial growth and buzz may have fizzled out. How do you stay competitive in a busy, ever expanding market… especially when you might be burning out as your business is slowing down? Here is some advice on how you can recue your business.

Do you need to rescue your small business? This post explores one of the big reasons small businesses fail and then offers three proven ways to turn things around.

Starting a business is exciting and wildly satisfying, but running it? Maybe not so much. The honeymoon phase of entrepreneurship is short and sweet. We cling to lingering memories of when the possibilities seemed endless. But staying in love is tough, especially when you struggle to make ends meet. Running a business can challenge you in ways you had not imagined…

Slow or no growth?

You need to make more sales—fast. A common way of dealing with a slowing business? Try new ideas, praying, and hoping that this one solution will save our skins. We tell ourselves that if just one of these beautiful ideas sticks, then the business will make it. But generally, no one marketing tactic, like distributing a postcard or a putting up a new sign, can save a business. And because they demand your time and (much-needed) money, too many of these ideas can spread you thin and make you lose focus.

Stop second-guessing yourself

After the energy of the launch wears off, even the most passionate and prepared entrepreneurs can find themselves in unknown territory. Forced to work in a variety of areas within their business, we learn new skills on the job. That takes time. And a person can only work so many 80 hour weeks. When we ask for help, we get plenty of advice. Friends and family will tell us what we should do. But somehow, we wind up getting mixed messages that only erodes our confidence.

Keep moving forward!

To survive in business requires an openness to risk, comfort with vulnerability, and great determination. Entrepreneurs require self-belief, flexibility, and tenacity to move through difficult times. First and foremost, never give up!

“Giving up is the only sure way to fail.” – Gena Showalter

Then implement time-honoured business strategies that work:

1. Find a mentor

70 percent of small businesses that receive mentoring survive for five years or more—mentoring doubles the rate of survival for business when compared to non-mentored entrepreneurs.

2. Focus on sales

Focus your talents on sales and business development. Outsource items that consume time and don’t generate revenue. Tip: Look carefully at what tasks could be cut completely. Hire only those that outperform you in time, skill, and energy.


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WTF Happened to LinkedIn?! What Do I Do Now?!

Using LinkedIn shouldn’t be this hard. That’s what she said.

Here in Canada it seems we’ve finally received the dreaded rollout of LinkedIn changes. Like a LinkedIn also ran, we were blessed with these updates well after our friends to the South but really, thanks for suffering before us guys.

So seriously, WTF happened to LinkedIn?!

What I’ve noticed…

The Meh

A more condensed design to prevent infinite scrolling: Thanks for doing your part to prevent carpal tunnel Linkedin!

Bringing the sexy social back: Kinda sorta addd a “wall” feature to the top of profiles?

The Blargh!

“Profile Paralysis”: Can’t. Move. Sections. At. All.

Recommendations are wrecked: Oh, someone wrote you a recommendation for a specific job? HA, tough sh*t. All your recommendations are now consolidated.

The Fugly

Awkward treatment of Media: Like a bad hair piece, Media is now just, there. Not doing you any favors.

After-thought Accomplishments section: Seriously, I can just hear the conversation that the LinkedIn developers had: “Hey Mike, um, yeah so we forgot to do something with the Certifications/Honor and Award/Organization/Language/Project/ALL THE OTHER SECTIONS.”

“Yeah, let’s just throw it all into an ambiguous “Accomplishments” section. They’ll never notice.”

WTF Do I Do Now?!

Streamline Your Summary

No LinkedIn profile is complete without a solid summary. But now we need to take it one step further and prioritize the first 250 characters, which will be given the most prominence, with the rest hidden under a “see more” link. Knowing that it’s unlikely people will click on, hit readers right out of the gate with the most tantalizing tidbits about yourself that they absolutely must know.

Follow the LinkedIn Law of 3’s

As part of the Global Coalition to End Carpal Tunnel, LinkedIn is now only giving your top 3 skills real estate, and concealing everything else. So what does that mean? You need to give some serious thought to what you want to be known for, narrowing it down to your most 3 important specialties, and highlighting those.

Use. Every. Single. Character. Effectively.

I feel like we’re downsizing from a mansion to a studio apartment. Now somehow we have to tetris our king-sized bed, sectional sofa, and 72-inch TV. It just ain’t gonna happen. So we have to trim and use out-of-the-box thinking while still coloring within the LinkedIn lines.

In particular, we need to make sure we’re properly leveraging our Experience sections because, we’ve said it before, and we’ll say it again: No one will click on “see more”, “see description”, or “view more” buttons.

My friend Erica Breuer of Cake Resumes threw down the best strategy for this.

First, Erica recommends that you don’t stress over the descriptions of older roles as these are going to be hidden (and probably not read) anyway.

Then, she encourages something that I’ve personally used for some of my clients already because it’s pure genius: to include your absolute BEST win or wins from your current or previous roles in the role title itself since you’re given 100 characters to work with.

What does this look like? Here’s some titles I’ve written for my clients IRL:

“Account Executive: Grew sales pipeline 20% year-over-year, coaching 15+ reps”

“Director of Finance: Streamlined operations saving millions in salary costs”

“VP of PMO: Championed 150+ projects each with $10M+ budgets, producing a 97% accuracy rate”

Freshen Up Your “Following”

This is just good LinkedIn practice. Now that updating our profiles is on our radar, make sure that your following reflects the brand you want to represent.

For example, it totally makes sense that I follow J.T. O’Donnell. She and I are in the same industry.

But should I really be following Gwyneth Paltrow and her goop? Um, no.

Same goes for the companies, groups, and schools that you keep tabs on. Keep it on brand, and reflective of your interests and career.

All hope is not lost for LinkedIn. It’s still the platform that is preferred by 87% of recruiters, and actively employed in their talent sourcing strategies. So until such time that LinkedIn becomes extinct, we roll with the punches, adapt, and make the most of the technology at our disposal.

About our Columnist:

Kamara Toffolo is a resume Writer, LinkedIn Consultant, and Job Search Strategist who helps established professionals DARE to do work differently and land great-fitting gigs!

Career Coach | Resume Writer | LinkedIn Expert